by Hayley Cheok Let’s start with a game – how many of these logos do you recognise? How many did you get right?  As you can see, well-designed brand logos hold immense power. They serve as strong ambassadors for brands – conveying attitudes, shaping reputations and perceptions, as well as influencing purchasing decisions…  often without any words [1,2]. Logos transcend mere marketing too – they can become cultural monuments that land on gag gifts perfect for your friends. So, it is not surprising that a decent chunk of marketing budgets go towards creating a damn good logo. But beyond aesthetic … Continue reading Just do it, or maybe not: do brand logos affect your spending habits?